We are coming up on seven amazing weeks of working together on Project FrontBurnr. Within our first two months of dialogue, we have made tremendous progress towards getting our new venture off the ground. I wanted to take a moment and let everyone know what they should expect from our next seven weeks.
Our time thus far has been dedicated to refining our business plan and network pillars. We have created some outstanding design elements and met with high impact advisors and potential investors who have helped shape our vision. The team and I will now begin meeting with our prospective launch publishers and retailers to start making this a platform everyone will be proud of.
In the next seven weeks, while we work with our partners, you will start to see our blog take on an increasing amount of activity with weekly team and guest posts as well as some fun giveaways.
Definitely follow Project FrontBurnr on Facebook and Twitter for different types of promotions and content. Also, if you want to contribute, make sure to reach out! Later this spring, our next iteration will see the development of an enhanced content vehicle, where we will focus on topical gaming and entertainment conversation more than your everyday news.
Project FrontBurnr is a social brand platform.
What does this mean? More importantly, how does it work…
First we must understand what “Brands” are.
We have wrongfully believed that brand identity is owned by the creators when, in fact, it is in the reflection of the interpreters (fans) where the creator’s language has any meaning at all. There is no difference between brand image and identity; they are two sides of the same coin.
Brands are fundamentally shared ideas between organizations and those they serve. Why is this important? It means all brands are co-created with fans whether they like it or not. For a relationship as fundamentally shared as the mutual connection to a brand, why do we live in a world with so little brand loyalty and engagement? Hold on to this question.
You spend hours a week playing video games, listening to music and watching movies and shows.
Because of you, a lot of your friends have either borrowed your copy of the game, bought their own, or they’ve watched the movie and they’ve told their friends about how much they enjoyed the experience.
Maybe you shared something someone wrote on Facebook about the game. Maybe you tweeted a review of the movie on Twitter. You might have even created some fan art and put it on Tumblr or pinned it on Pinterest. It’s just part of your normal day. You see something you dig and you share it; you’re a digital influencer. You create value.
You’ve already seen “The Premise” behind Project Frontburnr and what we expect to accomplish with our new platform. We’ve created a social media presence and are growing our following on Twitter, Facebook and most recently Pinterest and we’ll be expanding to other social networks in the coming months. As we grow and others continue to share their interest in us with their friends or as you stumble upon the site and wonder what we are exactly, you’ll find that we’re using the gaming community as our foundation.
Transitioning from a large corporate environment to a start-up can be a liberating yet unsettling experience. Coming from a world where an idea must incubate and be refined over a long period of time, reviewed extensively by your leadership and painfully executed through layers of corporate entanglement, ensures that only the best ideas rise to the top. Nonetheless, creativity can be stifled through such a process.
Moving smaller and faster has come naturally to our team but it is our micro communities that have been the testing ground for our premises. Our new idea has been filtered through crowds of peers and advisers which is allowing our foundation to become clearer each day.
Here is a glimpse into the initial thoughts of our movement:
We can all look back at the small decisions, the sliding doors that seemed so ordinary yet have had the largest impact in our lives. My career has taken some interesting turns through the years, none so daring as what I am a part of now but nonetheless different than your average bear.
Drawing the line even farther back, my experiences with home education growing up, dual enrollment in high school and an adventurous athletic ‘career,’ all led me to a place where I was unloading boxes on the midnight shift for U.P.S. I stuck around there for a while, taking c
lasses at Oakland University but when I saw a job opening for an event security manager for the Detroit Lions, I went for it.
I had no idea a simple classified ad would lead me down the path to where I am today.